NEWK'S
REACH
+546%
ENGAGEMENT
+358%
Since October 2023, I’ve managed Newk’s social media, refreshing their online presence and driving major growth. I’ve led monthly shoots—ideating, filming, and editing content—while crafting captions that align with their brand voice. By combining compelling visuals with a data-driven approach, I’ve strengthened their brand presence, built an engaged community, and kept their social media fresh and impactful.
BEFORE
AFTER
"NEWK'S HAS WRAPS" CAMPAIGN
To enhance their brand identity, I refined their creative elements, ensuring consistency in colors, fonts, and tone across platforms. I also played a key role in the Wraps launch campaign, incorporating playful, fine art-inspired visuals and oversized wrap animations—a trending and highly effective marketing tool. Engaging graphics, trending reels, and community-driven posts like “Newkie of the Month” helped increase engagement and strengthen their connection with their audience.
CONTENT
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