I helped SaunaSpace shift from a biohacker-focused brand to a more approachable wellness identity by leading a social media refresh. This included creating a cohesive brand presence with new photography, graphics, and a mix of conceptual and wellness-focused reels that connected with a broader audience. I curated monthly content calendars, ensuring alignment with marketing goals and trending topics. This approach helped elevate the brand’s identity and engage a wider, more diverse community.